The months of November and December, when the new year is approaching, bring the busiest days in retail stores every year. During this time, the importance of the products to be used in sales points and the actions to be taken in the shopping experience and the creation of New Year's revenue is significant.
In preparation for New Year celebrations and New Year gift shopping, more budget and time will flow into shopping on these dates. For food retail stores, small regional or specialized markets, or category retailers, here is a small list of recommended actions they can take to prepare for New Year shopping in each group:
Better guidance;
During these days, customers are in stores to buy different products than their usual shopping. Therefore, visiting many different sections and departments outside their routine habits. Guiding them with products hung from the store ceiling solutions will create a great experience.
New year campaigns and special announcements can easily be integrated into different points of the sales area using frames or hanging solutions.
More organized sections;
In the sections they enter, they will be more interested in choosing from the products they want to buy. The results of the adjustments made in customer communication with solutions such as Brand Line, Shelf Talker, or Wobbler to highlight the features of the products will quickly become apparent.
In the sales areas where more customers than usual visit on New Year's, the organization can be facilitated with shelf dividers and product pushers.
Cross-selling opportunities;
New Year's Eve is an organization where the whole family or a group of friends enjoy their time together. Hosts in these organizations do not hesitate to allocate more generous budgets to make their guests happy. They also enjoy sharing new experiences with their guests. Seeing the products they bought for a dinner party next to similar products will make it easier for visitors. A section that displays very different products side by side through parasite hangers will create additional pleasure for the customer who finds two products they are looking for together.
Decorations;
New Year decorations will definitely be present in one or more sections of the shopping areas. Transporting these decorations and messages to shelves, sections, or decoration elements with hook, stopper, and clip solutions will take very little time for the store staff.
Using sales support solutions in stores, these days are the right time to turn New Year shopping into a big and enjoyable experience for customers.